Fractional CMO · Executive Growth Advisory
Your business has potential. Let's turn it into growth.
Grow Mode Group helps founders and CEOs build the strategy, leadership, marketing and go-to-market capability to launch, compete and grow.
You've built something great. Now what?
You're getting ready to launch, but you don't have an experienced marketing leader or GTM team.
You're in market, but leads aren't coming, messaging isn't connecting, or sales growth isn't keeping pace with your ambitions.
You need a seasoned executive to lead marketing and growth, but a full-time CMO isn't the right move yet.
You don't need more random marketing activity. You need the right strategy, the right leadership and a plan that gets executed.
Growth doesn't happen by accident.
It takes clear positioning, the right customers, compelling messaging, capable people and disciplined execution. We work alongside founders and leadership teams to find the opportunities, build the capabilities that matter and turn plans into action.
Strategy. Leadership. Execution.
Not just advice. Real work that moves the business forward.
Proof, not promises
At Xevant, marketing became the revenue engine.
As CMO of the AI-powered pharmacy benefit analytics company, Greg built the brand and commercial engine from the ground up during rapid growth.
Built and led a seven-person team with an approximately $2M annual budget, and applied AI across research, targeting, content and campaign execution.
Flagship · Fractional CMO & Executive Growth Leadership
Experienced leadership. Right when you need it.
Get a senior marketing and growth executive without making a full-time hire. We set strategy, build and lead teams, develop programs, align with sales, manage performance and own the priorities that move your business forward.
Ongoing fractional leadership, interim executive support, or an operator to build your next stage.
See How Engagements WorkFractional leadership, fitted to your stage
Built for where you are right now.
Most clients come to us at one of three moments. Each calls for a different kind of leadership.
You have customers. You need predictable growth.
Revenue is real, but pipeline is uneven, messaging isn't landing or marketing lacks a leader. We own the strategy and execution, build the demand engine, align with sales and report on pipeline.
Best fit: Fractional CMO or Embedded Executive
You're scaling, reorganizing or between leaders.
We step in as interim CMO or VP of Marketing, steady the team and programs, set the plan, and help you hire and onboard the right permanent leader when it's time.
Best fit: Embedded Executive (interim)
You have a promising product and a launch ahead.
Start with a focused project to get go-to-market right: readiness, positioning and a launch plan. Add fractional leadership once you're in market and ready to scale.
Best fit: GTM Readiness or Launch project
Focused growth projects
Four ways to make growth happen.
GTM Readiness & Growth Strategy
Know where to grow. And how to get there.
Understand your market, customers, competitive position and growth opportunities. Get a practical roadmap for going to market or accelerating what's already working.
Brand & Market Positioning
Stand out. Get noticed. Win customers.
Clarify your differentiation, sharpen your story and create messaging that helps prospects quickly understand your value and take action.
Growth Engine Buildout
Turn marketing activity into business opportunity.
Build the programs, content, lead generation, sales alignment and measurement that support sustainable growth.
Product & Market Launch
Bring your next big thing to market.
From positioning and launch planning to campaigns and sales enablement, turn a promising product into a market-ready offering.
Have a different growth challenge? We also build custom engagements around your company's needs.
Pricing
Senior leadership, at a fraction of the cost.
A full-time CMO costs far more once you add salary, equity and benefits. Fractional retainers are priced by time, so you get exactly the leadership you need.
Advisor
1 day a week
Strategic leadership for a team that can execute.
- ✓ Growth strategy and quarterly priorities
- ✓ Weekly leadership session with you
- ✓ Coaching for your marketing team
- ✓ Monthly performance review
Fractional CMO
2 days a week
Hands-on leadership of marketing and growth.
- ✓ Everything in Advisor
- ✓ Own the marketing plan, budget and team
- ✓ Lead demand generation, campaigns and launches
- ✓ Sales alignment and pipeline reporting
Embedded Executive
3 days a week
A senior executive on your leadership team.
- ✓ Everything in Fractional CMO
- ✓ A seat on your leadership team
- ✓ Interim CMO or VP of Marketing coverage
- ✓ Hire and onboard your permanent leader
Focused projects
Fixed scope, fixed price. A great way to start.
Meet Greg Heaps
Been there. Built that. Ready to help.
I've spent more than 25 years building companies, brands, teams and growth engines across SaaS, healthcare, technology and consumer markets.
I co-founded Allegiance Software and helped scale it from $1M to $20M in ARR in four years, ahead of its acquisition by MaritzCX. I've served as founder, CMO, CRO and fractional CMO, working side by side with founders and executive teams to define positioning, build demand, launch products and turn market data into decisions.
I know what it's like to be accountable for results, not just recommendations. That's why I founded Grow Mode Group: to bring experienced, hands-on leadership to founders and CEOs ready to take their businesses further.
Connect on LinkedIn →How it works
A simple plan to get growing.
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STEP 1
Book a free intro call.
30 minutes on your company, your goals and what's standing in the way.
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STEP 2
Get a clear proposal.
We recommend the right engagement, fractional or project, with scope, objectives and price.
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STEP 3
Start with 30 days.
We diagnose the growth challenge, set priorities with you and go after early wins.
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STEP 4
Make growth happen.
We lead the work and review results monthly against the objectives we agreed.
Ready to get into
Grow Mode?
Launching a new business, chasing more pipeline, preparing for your next stage or looking for an experienced marketing executive? Let's see what we can accomplish together.